The American Gaming Association (AGA) recently commissioned a new Nielsen Sports study involving the National Football League (NFL) and sports betting. The study has found that the annual revenue of the NFL could be increased as much as $2.3 billion due to legalized sports betting in the United States.
Analyzing Potential Revenue Streams:
The study analyzed potential revenue streams for the NFL involving sports betting and how more money could be generated for the league. Revenues were considered via betting operators on advertising connected to the NFL, sponsorship and data, along with revenues that would be generated from an increase in media as well as product purchases.
Nielson Sports reported that an increase in viewership and fan engagement could…